Atelier Page


VILLALBA is the new identity of Couture House ALFREDO VILLALBA, founded in 1976. A renewed brand image is launched with its newly labeled collection which brings together tradition, avant-guarde and stylistic influences from the 8os, a decade of reference for VILLALBA and for fashion designer Diego Villalba.
Diego Villalba, current Designer of VILLALBA, is a fashion creator with 20 years of accumulated experience earned in his own couture atelier. Diego Villalba holds an Economic degree (Madrid, CEU 2.000) as well as a fashion degree (Milan, Instituto Marangoni, 2002) and has developed his fashion career within the family owned Couture House where he currently leads a team of 15 dressmakers whose expertise in the crafted art of sewing, modeling, draping and embroidering unique garments is made innovative under the designers' knowledgable direction.
The creative basis of Diego Villalba's outlook on fashion is defined as impeccable fabric quality, handcrafted tradition used to make the garments and a modern and creative vision. A contemporary and innovative style, full of smalls details and innovative finishes that makes each creation unique, each garment everlasting.
The VILLALBA woman extends the limits of modernity without renouncing to the value of tradition. The  collection is designed for a sophisticated, urban woman, with an attitude, that loves fashion and recognizes the added value of quality in the small details of craftsmanship and innovation, both within the garments as well as outside.  


The  atelier is the creative lab and production hub of VILLALBA. A  300 m2 exclusive space in Serrano/ Conde de Aranda where the brand essence and the craftship happens through the hands of Diego Villalba and  his expert  team of dressmakers.


VILLALBA presents  two  collections per fashion season. Demi-Couture. Unique crafted garments involving a complex and innovative methodology that reflects Diego Villalba's fashion ideology. Maintaining the brand's principal traditions, brining a sense of innovation in the materials, construction of pattern design and craftsmanship of the pieces, adding a new aesthetic approach that is in tune with the fast changing needs of the fashion world. RTW. An aesthetic declination of the Demi Couture collection.

Made to measure

VILLALBA made to measure is an  exclusive and  individualized service that combines  handcrafted tailoring and  modernity, offering   the  customer personalize finishes and details with a wide range of different versions and combinations.

VILLALBA offer the made to measure service a luxury space located in the center of Madrid, Spain, in wich the customer can  have a personal interview with Diego Villalba, designer of the brand, to define the design and style of the piece.


C/ Conde de Aranda 1, bajo derecha
28001 Madrid
Tel. 00 34 9 15 64 12 37